Social media is the gateway to social exposure in the modern day online world. For publications, the same goes. After having learned about the digital sphere of media this past year (and year before some), it has become even more clear to me as to why it's so important to understand and be very completely intentional about one's social media brand. Whether it's the colors used or the repeated #'s, everything adds up to form the viewer/ consumer's perception on the brand/ product, being the docuseries in this case. That's why, with all the information I've learned, being in my class (you can learn about in this blog post), or even in my own life as I make collages for my Instagram profile, I'm really excited for this part of the project:
To create an Instagram page specifically for Intertwined where we will get to show a different/ extended side of the docuseries, specifically as we figure out what we want to utilize the social media for other than basic exposure... (ex: do we want to showcase a more personal side of the directors, aka Sofia and I?) This is all going to occur as we create our social media account, which we have already done. Here is what we have done so far and what ideas we have for future posts (which we have to make ASAP to meet the 18 posts that we are trying to have as minimum in a spaced out time schedule):
Current posts
As you probably know, we have chosen to integrate animation into our intro for each episode, naturally bleeding into the style, branding, and recognizability of the series, like when making any other distinctive creative choice. Because of this, we decided to include the animation into our social media. As the (hopefully) soon-to-be audience gains exposure to our specific style/ repeatedly shown "characters" (that represent our main subjects of the doc), they will begin to familiarize themselves with our brand.
We want to use the animated versions of us to introduce ourselves on the social media because we thought it's a good way introduce our relationship to the doc, being involved yet also observers. We also wanted to officially introduce ourselves on the social media, with a dedicated "Meet the directors" post as we are important to the specific perspective being highlighted regarding the current social world we are observing, even though we are trying to remain as unbiased as possible. That balance is something we have been trying to work on in filming interviews but will be a more specific choice while editing, which I will be making a blog post on very soon. Besides introducing ourselves, we are taking inspiration from social media accounts like "Abstract" the Netflix docu-series (mentioned in the linked blog post), specifically with their integration of quotes from their subjects. We have already done one of those types of posts with the psychotherapist we interviewed. Here are the posts so far:
As you can tell, we are using each post to accumulate an overall picture, something that excites me about being able to do this part of the project. I personally love to make things look aesthetically pleasing, and if that can build up to create a consistent style that's definitely the goal!
Captions Are Important.
I don't think I have ever fully understood the importance of Instagram captions until now. With social media being a place for media consumers to learn more about the docuseries' main subjects (interviewees/"stars"!), major bigger-picture themes, and specifics about different episodes, we figured that the best place to dump all of that information in an organized, categorized, and strategic way would be the posts and their CAPTIONS. After our first three posts which are almost like puzzle pieces to form an introductory image that hints at our docs style/ future posts style, the upcoming posts require informative captions to help give context/ foundational information that not only serves the post but also comments on the bigger picture idea behind the post.
For example, our fourth post introduces Dr. Gloria N. Valdivieso, a psychotherapist that we interviewed, with her quote "...our species (we) learned how to survive in groups. So, how to interact with other people is very important for human beings". The overall post introduces the topic of community, as we included the definition of the word to give concrete meaning to a oftentimes vague-feeling word. For the caption, I chose to elaborate a bit on the idea revolving Dr. Gloria's quote, introducing the idea of how connection can lead to community, being a major theme of the docuseries. We also want to write questions to engage/ possibly hear from the consumers, with our main intention being to pose thought-provoking questions that make people reflect on connection/ community in their own lives. Overall, the caption writing process has been not as quick a I thought, but I'm happy to have found a place to directly state what we want to regarding themes, etc... very explicitly.
Ideas
I'm really excited to continue to develop the Instagram, as Sofia and I have goals of making the page varied, creative, yet still maintain a "professional" feel that could possibly resemble a true documentary Instagram page. Other ideas we have for future posts include more "Meet the ___" to introduce the subjects of the entirety of Season 1 of the series so people can start to have a personal connection with the groups, being a major theme of the entire docuseries. We want to continue to develop artistic looking posts, especially to help establish the tone for each group. We have been using Canva to make our Instagram posts, along with pictures form our personal collections and Cecilia's drawings.
Because we have so many ideas, I've been keeping a mini notebook to help document and organize all of my ideas. It's a random journal that I have in case I want to journal about anything but I ended up mainly using it for this project so far. Being the type of person that needs to write down all of my ideas before they escape my mind, this has been a huge help, as I've used it to draw out visual ideas for the intro to send to Cecilia, to organize how Instagram posts might look as the number of posts effects the final layout of all of the accumulated posts, and more ideas about editing structure. With that being said, I have a good amount of ideas for posts on there, with each trying to achieve a purpose. Here are some of those purposes:
- Emphasize importance of connection (big theme of docuseries)
- Highlight connection in everyday life (theme/ point that connection doesn't have to be grand)
- Make viewers feel close/ familiar to directors, as we will be integrated into doc (have something to emotionally cling onto)
Some post ideas I have that I'm going to bring up to Sof for our upcoming ones include:
- Posts quoting different interviewees, specifically the Psychotherapist we interviewed (Dr. Gloria)
- Director inside look into WHY created (hint in different posts/ captions)
- More animated posts of interviewees (reemphasize style)
- Interactive questions on story with community/ posts targeting community (reemphasize theme)
- MORE OUT THERE: pieces of art that remind us of the importance of connection
pictures of ideas for the intro (sent to Cecilia) in new journal
While I'm still trying to figure out what to include in the social media, I am also trying to figure out what the confirmed topic should be for the print, as before we established it would be more of a director inside-look that would bring the readers closer to us as people. I think we are going to keep that idea and not get AS personal in the social media to maintain boundaries/ professionalism. anyways, see you in a bit probably to talk about editing because we have to get one that...
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